Careers

DIGITAL MARKETING SPECIALIST


Job Overview: The Digital Marketing Specialist will be responsible for coordinating, supporting and executing campaigns through various online marketing channels to drive lead generation in support of corporate goals. The specialist will also have a primary focus in the planning, strategy, execution, maintenance and optimization of PPC advertising and its alignment to SEO in support of lead generation for key segments.


The Digital Specialist must have previous experience in PPC and SEO, as well as email marketing, lead generation, and online content development. This position requires a high degree of collaboration with various internal groups. Innovative thinking and problem solving along with an open and collaborative communication style are critical. Familiarity with the following is preferred: search engine marketing, pay-per-click campaign management, Google Adwords, marketing systems including marketing automation platform and Customer Relationship Management platforms such as Salesforce.com.


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Please email all qualified resumes to Sarah Hoffman, hgroup@hallgroup.com.